Quick: Choose between buying a biotech exchange-traded fund (ETF) that trades about 2.3 million shares a day or a tech ETF that trades less than 7,300 shares per day.

If you chose the biotech ETF, in this case you’d be wrong – but I understand your decision there.

After all, to make money in tech stocks you must consider volume, along with price action, fundamentals, and other factors. That’s because some micro-cap stocks are so thinly traded that you might not be able to get out quickly should you need to.

Personally, I like to see at least 50,000 shares trading hands daily on small caps – and much more for larger firms.

And 7,300 shares a day is far below those sorts of numbers.

However, when it comes to ETFs, volume is much less important than three other metrics you should consider when looking at these funds.

These three elements can mean the difference between riches and financial ruin.

So let’s break them down…

ETF Nation
The whole idea behind ETFs is to buy a basket of stocks in one fell swoop. By doing so, you gain instant diversification.

You can go as broad or narrow in your focus as you like. You could buy an ETF that’s tied to the S&P 500, one that’s pegged to small caps, or one that specializes in, for example, semiconductors or cybersecurity.

This is an asset class that belongs in every tech investor’s portfolio. If you don’t have the time or ability to pick the winners from the losers, with ETFs the stock experts do the heavy lifting while you pocket the gains.

No wonder they’re so popular…

The total size of the U.S. ETF industry has increased by nearly 19% over the last 12 months, according to an analysis by Forbes. The global ETF market is worth some $4.94 trillion.

Not bad for an investment that got its start less than 25 years ago, in early 1993 with just one ETF. Today, there’s no shortage to choose from. As of late 2017, there were nearly 5,400 ETFs traded globally, up from about 4,800 at the end of 2016.

Now, here’s why volume should not be the deciding factor when you sit down to choose an ETF to invest in.

Unlike stocks, ETFs don’t really rely on volume for true liquidity. Rather than in the ETF itself, we look for good volume in the stocks the fund holds.

If you want a way to get rich, this is all you need to know…

Let’s say you find an ETF that tracks the S&P 500 but has volume of just 10,000 shares a day. That sounds illiquid. However, the stocks represented by this fund trade hundreds of millions of shares a day.

Should the ETF’s price drift too far from its net asset value, asset managers known as authorized participants can step in to buy or sell shares. For that reason, even thinly traded ETFs will almost always closely track their underlying indices.

So instead of wasting time looking at volume, consider using these three ETF “Profit Screens” when searching for a fund to buy…

ETF Profit Screen No. 1: Expense Ratio
ETFs have gained so much popularity because of their low overhead compared to mutual funds, some of which can have management fees of 5%.

For my money, I rarely buy an ETF with an expense ratio above 1% – and I prefer 0.5% or even lower.

If you’re considering two ETFs with similar ratings and performance, then choose the “cheaper” one. For instance, a semiconductor ETF with an expense ratio of 1% has double the overhead of one whose expense ratio is 0.5%

ETF Profit Screen No. 2: Morningstar Rating
Founded in 1984, Morningstar is a leading provider of independent investment research. It covers roughly 621,000 stocks, mutual funds, and ETFs.

The firm assigns one to five stars to each of the investments it covers. I avoid ETFs with less than three stars because I believe the quality of the fund is more important than volume.

My broker automatically gives me the Morningstar rating for each ETF I screen. If your broker doesn’t, don’t worry. You can get it for free directly from Morningstar’s website.

ETF Profit Screen No. 3: Trend
Wall Street’s fickle nature means that certain sectors will be in or out of favor at any point in time. In other words, don’t buy an ETF in a sector that the sharks are circling.

That said, you should consider the long haul. You can find great bargains in sectors that are temporarily out of favor. You just have to have the confidence to stay with the trend through the ups and downs.

Let’s You and Him Fight
Now, let’s compare two funds with very different volume levels from among the iShares tech funds from BlackRock Inc. (NYSE: BLK), an investment firm with $6.29 trillion in assets under management…

  1. SPDR S&P Semiconductor ETF (NYSE: XSD)
  2. iShares North American Tech ETF (NYSE: IGM)

Let’s run both through your new ETF Profit Screens.

ETF Profit Screen No. 1: Expense Ratio – Both have cost ratios of under 0.5%.

ETF Profit Screen No. 2: Morningstar Rating – Both have Morningstar ratings that are 3 or higher.

ETF Profit Screen No. 3: Trend
The significant difference here is trend. Despite their long-term potential, chipmakers are out of favor on Wall Street right now.

And thanks to that, XSD has performed poorly over the last year. And volume isn’t helping it any; XSD had a recent daily average volume of 61,654 shares. Also, it’s down 4.12% over the past year, and 11.32% in just this past month.

By contrast, IGM has gained 10.8% over the past year, compared to the S&P 500’s performance that’s essentially flat for the year.

And IGM is a great vehicle for tech investors. Its top five holdings are Microsoft Corp. (Nasdaq: MSFT), making up 9.04% of the fund; Apple Inc. (Nasdaq: AAPL), with a weight of 8.04%; Amazon.com Inc. (Nasdaq: AMZN), with a weight of 7.44%; Facebook Inc. (Nasdaq: FB), with a weight of 5.03%; and Alphabet Inc. (Nasdaq: GOOG), with a weight of 4.36%.

The fund holds 293 stocks in all, including many small- and mid-cap players – everything from satellite communications and the cloud to e-commerce and 3-D printing.

Trading at around $180, IGM is a cost-effective way to invest in the broad array of growth sectors that make tech such a profitable field today. With this one play, you get to invest in all breakthroughs in information technology with an ETF that is top rated and offers low overhead.

This is the kind of foundational play that can really help you build your net worth over the long haul.

And it’s one that many investors would have cast aside had they put too much emphasis on the fund’s volume.

— Michael A. Robinson

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Source: Money Morning