There are 2 minutes left in a 3-point game, and the opponent has the football. The fans, trying to inspire their team, rock the stadium with the familiar chant:

DEE-FENSE! DEE-FENSE! DEE-FENSE!

Houston Chronicle photograph

As an investor, I am fairly aggressive, as the majority of my holdings are individual stocks. Some of my companies, however, are defensive in nature. When the stock market goes down, those companies tend to hold their own. It’s all part of building a diversified portfolio.

One business I have long admired is McCormick & Co. (MKC), the world’s dominant brand in spices, and I have decided to make it the 10th position in the Income Builder Portfolio.

Come Tuesday, May 29, after the Memorial Day holiday, I will execute an MKC purchase order on behalf of Daily Trade Alert.

DTA allocates $2,000 per month for two IBP buys.

Having spent about $940 on our first May acquisitionLockheed Martin (LMT) – I will have up to $1,060 to use toward MKC.

An All-Weather Performer

Whether times are good or bad, folks want to add a little dash to their foods. For convenience, it’s hard to beat McCormick’s spices, sauces and such. We have at least a dozen of the company’s products in our pantry right now.

An actual shelf in my actual pantry

Here are some interesting facts about how McCormick, the stock, performed during some infamously horrific stock-market stretches:

  • The Great Recession — Oct. 1, 2007, to March 9, 2009 — while the S&P 500 Index (SPY) fell 54.6%, MKC’s price decline was only 14.4%.
  • The Dot-Com Bust — Dec. 1, 2000, to Dec. 31, 2002 — while SPY fell 31.2%, MKC actually posted a 30.6% gain.
  • Black Monday — Oct. 19, 1987 — while the Dow Jones Industrial Average crashed 22.6%, McCormick went just 5.5% lower.

You get the idea, right? We’re talking about better defense than Bill Russell in his prime.

NBA.com photograph

With McCormick, there must be a price to pay for all that defense, no?

Well, yes, the S&P 500 has outgained MKC since the end of the recession, up 383% to 326%.

Nevertheless, we have to consider the big picture here. If one had bought $10,000 worth of each on Oct. 1, 2007 (just as the recession was about to hit), the MKC position would be worth $36,473 today (up 265%) while SPY would be valued at $21,946 (+119%).

In other words, with a company such as McCormick, one willingly gives up some potential gains during bull runs in exchange for the security of mitigating losses during bear markets. And in the end, MKC is a long-term winner.

Yes, you see that correctly in the above Morningstar graphic: MKC has gained about 10,000% over the last 40 years.

Ten-thousand percent!

Showing Up Their Peers

OK, so that’s some of McCormick’s history. What about more recent stuff? Hey, I’m glad I asked!

The last several months, the consumer staples sector has taken it on the chin. Rising treasury rates, competition and other factors have resulted in painful returns for prepared-foods, household-products, beverage and even tobacco companies.

Take a good look at the above graphic from YCharts. While Pepsi (PEP), Altria (MO), Procter & Gamble (PG) and General Mills (GIS) have lost between 13% and 22% the last six months, and while the Consumer Staples Select SPDR ETF (XLP) has lost about 9% … MKC actually has gained nearly 4%.

So even within its own sector, MKC can play some pretty ferocious defense.

Winning Brands

All right, now let’s talk a little about the company itself.

Slide from McCormick annual meeting

McCormick has about half of North America’s spice-and-seasoning market and one-fifth of the world’s business. It is by far the leading player in its industry.

Operating in two segments – consumer, and flavor solutions – MKC markets and distributes its products to retail outlets, food manufacturers and food-service businesses. Its brands reach 150 countries and territories.

It also is the industry’s leading supplier of private-label items. So you might think you are buying a “store brand,” but that quite possibly was McCormick, too.

Like Warren Buffett, I dig companies with “wide moats” — aka competitive economic advantages over rivals.

Here’s what Morningstar says about that:

We portend that McCormick has amassed a wide economic moat stemming from its leading brands, solid relationships with retailers, and a relative cost edge, which enable it to sustain leading market share across the spices, seasoning, and food flavoring aisle and generate solid returns and cash flow for shareholders. And we anticipate it will generate excess economic profits for at least the next 20 years, supporting our contention. 

More Growth Ahead

McCormick had an outstanding 2017, with sales growth of 8% in the consumer segment and 12% in the flavor solutions segment. Earnings per share grew 13%.

For 2018, the company is projecting sales growth of 13% to 15% and EPS growth of 14% of 16%. MKC is off to a great start to ’18, reporting 19% year-over-year sales growth in the first quarter.

That all is par for the course. The following FAST Graphs illustration shows that McCormick has grown its earnings every year this millennium.

Spicy Dividends

One reason McCormick isn’t in some Dividend Growth Investing portfolios is that its yield is relatively low at 2%.

Nevertheless, MKC has been a dividend-growing machine for more than three decades, and its most recent dividend hike was 10.6% — from .47/quarter in 2017 to .52 in 2018.

With a low payout ratio, good free cash flow and growing earnings, McCormick should be able to keep increasing its dividend by about 10% annually for many years to come.

Risky Business?

No company is risk-free — not even a defensive stalwart such as McCormick, which can be hurt by upticks in commodity prices and swings in foreign-exchange rates.

Also, the company has taken on more debt lately, especially after paying $4.2 billion last year to buy the British company that made Frank’s RedHot Sauce and French’s Mustard. Some analysts believe MKC overpaid for an unnecessary acquisition.

In McCormick’s most recent earnings report, CEO Lawrence Kurzius said the company is committed to paying down debt and will use some of its windfall from the U.S. tax reform law to do it. MKC also is on track to reduce costs by $400 million over a 4-year stretch.

Wrapping Things Up

If I wanted a consumer staples stock for the IBP, why go for one that has not come down in price? After all, companies such as Kraft Heinz (KHC), Campbell Soup (CPB), and Kimberly-Clark (KMB) have been beaten down, and all have much higher yields.

Well, because I consider McCormick a superior “all-weather” performer, and I also believe in MKC’s continued growth going forward.

I certainly might add a KHC or PG or GIS to the Income Builder Portfolio eventually. But for now, I’m going with a company that plays defense like few others — and ain’t half-bad on offense, either. Kind of the Deion Sanders of consumer staples.

SFgate.com photograph

My article about the execution of our MKC purchase, along with some pertinent valuation information, will be published Wednesday, May 30.

As always, each investor should conduct his or her own due diligence before buying any stock.

— Mike Nadel

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